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Project Scope

Identity Design

Packaging Design

Print Design

Identification Card Design for Ministry of Health’s National Program for behavior and growth disorder among children in Saudi Arabia.

Overview

Ministry of Health Logo

The program aims to provide advanced specialized services in regards to diagnosis, treatments ,early intervention, training and rehab for children with growth and behavior disorder. Our task is to design Identification Cards that makes the Children to be easily recognized by employees of hospitals, especially in the reception area, which will make their entrance to the appointment faster. The reason of focusing on this situation is that they need priority social care, and by presenting this card alone will notify respondents to act quickly depending on each individual’s needs.

Process

The concept is to make characters that reflects and focus on the strength of people within the Autism Spectrum Disorder and other disorders on a positive note. They are commonly gifted in the field of Visual Arts, Logic, Math, Music and even in sports as Michael Phelps (Olympian Gold Medalist in swimming) was diagnosed with ADHD which is under Performance arts or any other physical prowess. We decided to approach the design using illustration as the main visual communication.

Design


Each Character and other elements in the design are handcrafted that gives it a human touch that you can’t just fake with digital. It gives it more natural and organic appeal and childlike abstract effect. The colours are chosen for that joyful look and feel that uplifts a person’s spirit, and we tried to stay away with typical hospital colours like blue, white and green.

  • Visual Arts

  • Performance Arts

  • Logic & Math

  • Music

Other Illustrations

Blue

The global color awareness
of People with Autism.

We wanted to create color coded design that represents the category of the medical disorders and allows the hospital staffs to quickly identify its type with one look at the color. These colors are chosen via their global color awareness representation. Colors, hues and tones are adjusted to match the colors of the design.

Yellow

Blue and yellow is the global color awareness of
People with Down Syndrome. Blue is not used since
it already appears in the ASD

We wanted to create color coded design that represents the category of the medical disorders and allows the hospital staffs to quickly identify its type with one look at the color. These colors are chosen via their global color awareness representation. Colors, hues and tones are adjusted to match the colors of the design.

Purple

The global color awareness
of People with ADHD

We wanted to create color coded design that represents the category of the medical disorders and allows the hospital staffs to quickly identify its type with one look at the color. These colors are chosen via their global color awareness representation. Colors, hues and tones are adjusted to match the colors of the design.

Lime

The global color awareness of People
with Intellectual disability.

We wanted to create color coded design that represents the category of the medical disorders and allows the hospital staffs to quickly identify its type with one look at the color. These colors are chosen via their global color awareness representation. Colors, hues and tones are adjusted to match the colors of the design.

Green

The global color awareness
of Cerebral Paralysis.

We wanted to create color coded design that represents the category of the medical disorders and allows the hospital staffs to quickly identify its type with one look at the color. These colors are chosen via their global color awareness representation. Colors, hues and tones are adjusted to match the colors of the design.

Orange

The global color awareness of People
with Speech Impairment.

We wanted to create color coded design that represents the category of the medical disorders and allows the hospital staffs to quickly identify its type with one look at the color. These colors are chosen via their global color awareness representation. Colors, hues and tones are adjusted to match the colors of the design.

More Projects

Circle Company was founded to participate in developing distinctive and creative brand identity to carry trademarks to reach its target audience who will find the real value behind the importance of how brand behaves, looks and feels as important as what it says. We look forward to our creative partnership. Thank you

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